The following feature is an "A" paper that I wrote for my Business-to-Business marketing class. In fact, it was my best paper yet - the teacher said it was "flawless". Like Mortal Kombat. Xtreme!
The context is on whether or not a Website can provide a "Delightful Customer Experience". With Karn's help, we found the site
Wufoo.com, and I wrote my assignment on it. Wufoo certainly sounds like a pretty cool tool to use, if you need that kind of thing. The paper below will let you know all about it! - Grantis Mantis
As an early adopter of the World Wide Web in the 90s, I was never able to create the web empire I imagined I would when I created my very first website. Contrary to popular belief, not all engineers are great coders, and to this day, my claims on web space remain little more than venues where I express haphazard trains of thought and share photos and other media. While my failure to make it big in web-commerce is likely due to lack of effort, the ability to create online forms for registration, surveys, invitations, and payment without knowing a lick of code could have helped me overcome my lack of software prowess. As this very assignment references, companies today need to have robust websites with all of the aforementioned features. While companies could use their own resources or hire contractors to develop these features for their website, they could save substantially if there were an easy way to create professional looking forms. Startup company Infinity Box’s website, Wufoo.com, provides individuals and companies alike a way to do just that.
Wufoo.com is a website that provides an interface to create online forms for various purposes. Their website is similar in design to many so-called Web 2.0 websites, with clean presentation, bold colors, and easy to read text. Titles and subtitles are shown in a whimsical text to match the site’s whimsical name, which, as the site’s FAQ explains, was derived as a combination of the names of music groups Wu-Tang Clan and Foo Fighters. Just as attractive presentation can help a salesperson close more deals, an aesthetically pleasing website helps to create a better experience for potential customers, and Wufoo.com is, if nothing else, an attractive website:

The presentation of the website also makes it very easy for potential customers to get around and find information. Clear links are presented on the homepage, leading to pages that explain their product, show some examples, and allow potential customers to try it out for free. A variable splash page shows how Wufoo can help enhance websites for individuals, businesses, education, and payment interfaces. Additional links take customers to detailed product features, information about the company, FAQ pages, explanation of pricing, and also a list of prominent clients that use Wufoo.com, a list that includes companies such as Microsoft, Best Buy, Disney, J. Crew, the American Red Cross, Amazon.com, and Ycombinator (the venture capital firm that incubated Infinity Box when they were getting started). Most technically impressive is the site’s interactive tour, which contains videos demonstrating the site’s features.
Payment is safe and easy, as the site is encrypted for security. As previously mentioned, there is a clear link to the pricing information on the homepage, clearly showing the prices for the different levels of service, which is quite competitive considering the alternative of hiring IT to maintain your forms. When you are ready to try the product, clicking on another link takes the customer to a registration form no doubt created using Wufoo.com, where you can either make up to three forms for free or go “all-in” and purchase the service.
If potential customers have any further questions or comments about Wufoo.com, there is a link on the site that launches a pop-up window where the customer can ask questions and provide feedback directly to Infinity Box. Users, potential customers, and fans of the company or site can stay on top of updates via the company’s blog or through Twitter and Flickr. Furthermore, as with any self-respecting Web 2.0 site, Wufoo.com also has a member forum where users can show off their Wufoo.com creations, find tips and advice, or request new or improved features.
After thoroughly going through the features of Infinity Box’s nifty form-making website, I give Wufoo.com a solid 9 on the NPS scale. The site is intuitive, easy to navigate, attractive, and it provides any information you could want and ample opportunities to ask if you don’t find what you need. An informal survey of ten friends, plus me, resulted in the following splits:
No. Promoters: 7
No. Neutral: 4
No. Detractors: 0
These scores yielded a total combine Net Promoter Score of 63.6% (which is quite good - anything above a 50% is excellent!)
I discussed the scores with each of my survey takers. All agreed that Wufoo.com is an attractive site that is easy to get around and get information about. One immediately recommended it to his fraternity, which is always looking for better ways to collect dues. The most negative feedback came from individuals with experience in web design and IT, who thought that the price was a little high, that the data would be kept on Infinity Box’s own servers (rather than the customer’s server), and that “there are people who could do it better”, no doubt indicating themselves. However, they agreed that for people who have less software or web design experience, Wufoo seemed like an excellent tool that was a good alternative to hiring a full-time IT employee or was handy for anyone wishing to put together a quick and easy website.